Director of Sales – Manhattan Center
Jessica Rothstein Berman, CMP is currently the Director of Sales & Marketing at the Manhattan Center, home of the Hammerstein & Grand Ballroom, where she has been appointed to reorganize and recreate the Sales & Marketing Department. She is responsible for hiring the sales team, implementing budget and forecasting, and designing the public relations and marketing campaign. Since joining the company in November 2013, Berman has spearheaded the 20,000 square-foot historic venue space into doubling its profits.
Prior to joining Manhattan Center, Berman was the Director of Sales for BB Kings Blues Club, the Highline Ballroom, and the Blue Note for 5 years. Berman specialized in providing conception to completion event services by working closely with her sales, operations & culinary teams. She personally oversaw more than 350 events per year ranging from concerts, fundraisers & group dinners to product launches & Bar Mitzvahs during her time with BB Kings.
In addition, Berman was also the Senior Sales Manager at the ESPN Zone in NYC where she was responsible for the Sales Department of the 42,000 square foot sports entertainment complex in Times Square. Under her guidance, the sales team exceeded revenue expectations through creative and proactive sales techniques.
Berman has established herself as an esteemed sales and marketing professional throughout the years. In 2011, Biz Bash awarded her the Biz Bash Venue Manager of the Year. She is a member of HSMAI, MPI, NYC & Company, NYSAE, and ISES. Additionally, Berman is on the board of the National Law Enforcement & Firefighters Children’s Foundation. She resides in New Jersey with her husband and daughter.